Star Image Media group (SIM) is one of the largest movie and TV content providers and producers, as well as entertainment management companies in China. Its operations cover a wide range of activities, including the production and distribution of movies, TV programs and videos, TV time slots operation and TV advertisement, talent agency services and organizing performances, etc. The first media company in China to establish a global operation, SIM was established in 1996 and is headquartered in Beijing, with branch offices in Los Angeles, USA and Singapore.

SIM’s business focuses mainly on distributing and broadcasting overseas movie and TV programs in China, and has occupied 15% share of the market. SIM’s movie distribution company owns a powerful theatrical release network, which covers over 1,200 screens of 115 cities in almost all provinces all over China. Each year, movies distributed by SIM share increasingly larger percentage of the national box-office. SIM’s TV program distribution network has covered more than 200 local channels, about 600 million population.
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